Every once in a while a dog toy comes along that doesn’t just get attention… it takes over.
Camp Clucker is that toy.
What started as a fun idea for Nugget to test quickly turned into one of the most talked-about dog toys online. It has been shared, squeaked, carried, wrestled, and proudly paraded around by dogs in nearly every corner of the country, and it is only gaining momentum.
So what makes this silly squeaky chicken such a star?
1. It unlocks a dog’s personality instantly
The first thing we noticed, and what customers keep saying, is that Camp Clucker brings out something special in dogs.
Some get the zoomies.
Some refuse to drop it.
Some trot around like they just won an award.
Some squeak it nonstop like they are training for the Chicken Olympics.
Whatever their style, Clucker brings it to the surface.
2. Lightweight loud and hilarious
Clucker isn’t heavy or bulky. Dogs can grab it easily, toss it around, and carry it everywhere. The squeak hits that perfect pitch, loud enough to make your dog feel powerful but not so loud that you want to move out of your house.
It is just fun.
Pure, simple, goofy fun, and that is why it spreads so easily.
3. Real customers made it a movement
We did not push Clucker with ads.
No big budget.
No hype machine.
It grew because you shared your dog’s videos, sent us photos, tagged us in stories, and told your friends.
And now Camp Clucker has landed in 29 states and counting, showing up in living rooms, hiking trails, beach trips, and everywhere in between. Some pups even take it to bed like a stuffed animal.
When a toy shows up across the country because real people are genuinely excited about it, that is special.
4. Nugget approved and obsessed
If you know Nugget, you know he takes his job as Chief Happiness Officer very seriously.
He tests every toy, every product, every idea, and Clucker passed instantly.
He carries it around the house like a trophy.
He brings it on the trail.
He even tries to sneak it into photoshoots that have nothing to do with toys.
If Nugget approves, it is good.
If Nugget becomes obsessed… it is legendary.
5. A small brand’s big surprise
We are a small, bootstrapped dog brand building everything day by day.
Seeing a product explode like this, not because of ads but because of the community, has meant the world to us.
Your excitement, your tags, your reviews, your videos…
That is the heartbeat of Nuggy Dog Co.
And Camp Clucker has become a reminder that joy spreads fast, especially when a dog is involved.
The Clucker craze is just getting started
Whether your dog is a squeaker, a shredder, a carrier, a zoomer, or a dramatic diva, Camp Clucker seems to bring out their best and funniest selves.
And if your dog has not joined the Clucker Crew yet, they might be missing out on their new favorite toy.
From the trail to the tub we’ve got you covered.